The Real Estate Industry is undergoing great changes. Technology has made dramatic changes in the tools of the industry over the last five years. The almost universal use of the internet has shown the public much of which the industry held sacred and necessary. The business model has been exposed. The large companies are finding these times difficult and not changing. They are responding by further vertical and horizontal expansion. It has been hard not to notice the increased focus on affiliated real estate schools, mortgage lenders and title companies. Even with the higher commission, and self labeled, "full commission brokers", profit margins are shrinking and a greater reliance on the affiliated groups to bolster the shrinking bottom line. On a national level,national advertising has been increased to raise brand awareness. On the local level, many offices now have well in excess of a hundered agents hoping volume will cause a trickle down of profit to the bottom line. So when a new company offers a high level of service for a lower commission, because they do not have the high national and local overheads, they are branded "discount"
A New Order of the Businss of Real Estate is coming and it will take many forms.
Today's market is looking for the business savvy professional who brings a consultative approach to the transaction.
Solutions
Even though the internet has changed the playing field for marketing properties, many still push the "marketing" they can do. Is it time to focus on the "marketability" of a home. Look inward at the property and make the changes necessary. This includes a pre-inspection.